KORRES® Brand Strategy
JUNE 2024 - AUGUST 2024
Tools in use:
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Google Analytics
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Meta Business Suite
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Adobe Creative Suite
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Google Ads / Facebook Ads Manager
01
Plan Overview
Conducted in-depth brand & marketing audit on KORRES®’ existing strategy to assess market trends, brand positioning, and audience behavior. Developed a comprehensive marketing plan to refine messaging, enhance engagement, and align with brand objectives.
02
Campaign Objective
Defined a clear, data-driven objective for the new marketing campaign, ensuring alignment with project goals, audience insights, and key performance indicators (KPIs) to measure success.
03
Content Structure
Designed a structured content framework across multiple digital media channels, strategically incorporating repurposed content to optimize engagement at different stages of the marketing funnel.
04
Timeline Mockup
Developed a detailed, seasonally aligned rollout timeline, mapping out key content distribution phases, repurposing strategies, and engagement checkpoints to maximize reach and efficiency.
